˜˜Diamond World Of Kids˜˜

TREK BICYCLE CORPORATION
Trek Bicycle Corporation is a major bicycle and cycling product manufacturer and distributor under brand names Trek, Gary Fisher, Bontrager, Klein and until recently, LeMond Racing Cycles. With its headquarters in Waterloo, Wisconsin, Trek bicycles are marketed through 1,700 dealers across North America, subsidiaries in Europe and Asia as well as distributors in 90 countries worldwide.
Trek's domestic high-end frames are manufactured in Waterloo, Wisconsin with assembly in Whitewater, Wisconsin — with the majority of company's bicycles manufactured in Taiwan and China.
History

[edit] 1975-1979 The Early Years    

In December, 1975, Richard (Dick) Burke and Bevel Hogg established Trek Bicycle as a wholly owned subsidiary of Roth Corporation, a Milwaukee-based appliance distributor. In early 1976, with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, taking square aim at the mid to high-end market dominated by Japanese and Italian made models. Trek built nearly 900 custom hand-brazed framesets that first year, each selling for just under $200. Later that same year Trek Bicycle was incorporated. In 1977, Trek opened its first retail distributor, Penn Cycle in Richfield, MN. Within three years, Trek sales approached $2,000,000.
1985-1991 Technology Frontier
In 1985, borrowing technology from the aerospace industry, (and bike companies such as Alan and Vitus), Trek introduced its first bonded aluminum bike frame, the 2000. The introduction of bonded aluminum to Trek’s production line proved very problematic for a company that had built itself on hand-brazed steel frames. Manufacturing ground to a halt as Trek worked to figure out how to build bonded frames in a production environment. A year later Trek followed up the success of the 2000 with a 3-tube carbon composite model, the 2500. Thus began Trek’s foray into carbon fiber. That same year, to keep up with rapidly growing sales, Trek added another 75,000 sq ft (7,000 m²) of manufacturing space to its Waterloo headquarters. In 1988 Trek introduced “Trek Wear,” marking the company’s entry into the cycling apparel business. A year later Trek expanded into foreign markets, opening subsidiary offices in the UK and in Germany. That same year Trek introduced its Jazz brand of bicycles, a collection of entry-level and kids’ bikes designed by Trek but manufactured in Taiwan. Jazz bicycles were discontinued in 1993.
In 1990 Trek developed a new category of bicycle that combined the comfort features of a mountain bike with the quick ride of a road bike: MultiTracks, Trek’s first line of hybrid bikes, were born. That same year Trek also introduced its first line of kids’ bikes. In 1991 Trek opened its first company-owned retail store in nearby Madison, Wisconsin. In addition to showcasing a full line of Trek products, the Trek Store served as a hands-on sales training center for employees from Trek's headquarters who lacked retail experience. The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle dealers.

1992-1996 OCLV and Acquisitions
In the early 1990s Trek’s director of technology, Bob Read, attended an aerospace industry trade show in Salt Lake City, Utah, eventually meeting up with a closed mold tooling company called Radius Engineering. That visit convinced Read that Trek’s future success depended on building frames from carbon fiber, a material he envisioned could be used to make light, strong frames. Having lived through the troubled introduction of the 5000, Trek invested heavily in in-house carbon fiber manufacturing capabilities. In 1992 Trek unveiled its first home-grown, full-carbon framed bicycles, the 5500 and 5200, featuring OCLV Carbon frames. OCLV stands for “Optimum Compaction, Low Void” and refers to Trek’s proprietary process for creating carbon structures that exceed aerospace standards. Weighing only 2.44 lb (1.11 kg), the 5500 frame was the world’s lightest production road frame. To make room for its new OCLV manufacturing facility, Trek expanded its Waterloo headquarters again to a total of 140,000 sq ft (13,000 m²). 1992 marked another first for Trek: its first full suspension mountain bike, the 9000-series, which featured Trek’s T3C (travel is three times compression) suspension system.
In 1993 Trek introduced its first OCLV Carbon mountain bike frame, the 9900, which at 2.84 lb (1.29 kg) was the world’s lightest production mountain bike frame.            
In 1993 Trek also acquired Gary Fisher Mountain Bikes, named after Gary Fisher, one of the inventors of the mountain bike and one of the most popular names in off-road cycling. Fisher had founded Gary Fisher Mountain Bikes in 1983 and sold his company in 1991 to Taiwan's Anlen company, remaining on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand^[2] — 18 months later brokering the acquisition of Fisher by Trek (in 1993).^[2]
In 1994 Trek entered the growing home fitness arena, introducing Trek Fitness Exercycles. In 1996 Trek discontinued the Exercycle line, spinning off its fitness division into an independently-owned company, renamed Vision Fitness.
In 1995, Trek introduced its full suspension Y bike, a departure from traditional bike design. The Y bike sold well, and won an “Outstanding Design and Engineering Award” from Popular Mechanics magazine. Also in 1995, Trek made a number of business moves in order to diversify its product offering and gain market share, acquiring Klein Bicycles, a Chehalis, WA, manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles, a Santa Cruz, CA-based manufacturer of bicycle components and hand built steel frames. Trek also signed a long-term licensing agreement with Greg LeMond, the 3-time Tour de France champion and the first American to win the Tour—to design, build, and distribute LeMond Racing Cycles. 1995 was also the year Trek opened a state-of-the-art assembly facility in Whitewater, Wisconsin, leaving the Waterloo location free to focus solely on frame production.                                                                

1997-2005 The Armstrong Years AND THE FURTHER EXPANSION In 1997, Trek helped sign former world road race champion (1993) Lance Armstrong to the Trek-sponsored United States Postal Service Pro Cycling Team. Armstrong won his first Tour de France in 1999 aboard a Trek 5500, becoming the first American to win the Tour on an American team riding an American made bicycle. Armstrong went on to win a record-setting seven-consecutive Tours de France, all of them aboard Trek bicycles. He did at some points ride a Litespeed bike, painted and badged as a Trek, due to Trek not having a suitable time trial bike available at the time^[3].
In 1998, Trek established its Advanced Components Group (ACG), a collection of engineers and technicians dedicated to technologies development. The leading edge of Trek’s design and engineering efforts, ACG is perhaps best known for a number of products introduced and used by Lance Armstrong during his historic Tour de France wins, including the original Trek Madone (2003)—named for the Col de la Madone, a 12K climb that starts in the French village of Menton and used by Armstrong to test his fitness—and TTX time trial bike (2005). That same year Trek opened its first European manufacturing facility, a frame and wheel assembly plant in Carlow, Ireland. The Carlow facility stayed open until late 2004, at which time Trek transferred its European production to a manufacturing facility in Hartmannsdorf, Germany.
Responding to the unique needs of female cyclists, in 2000 Trek introduced Women’s Specific Design (WSD) bicycle and accessories. WSD products are designed to fit women riders, and feature sizing and proportions appropriate for women riders. In October 2001, Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike’s paint scheme and component mix.^[4]
Hoping to expand into a new market segment, Trek introduced Trek Travel in December 2002, a provider of luxury and performance cycling vacations in Europe and North America. Trek Travel operated as a wholly owned subsidiary of Trek Bicycle until January 2007, when Trek spun off its interests in the company. Despite the split, Trek and Trek Travel enjoy a close working relationship.
In 2003, Trek acquired Villiger, a Swiss bicycle company, and Diamant, the oldest bicycle company in Germany. The acquisition gave Trek a foothold in the Trekking bicycle market, an important segment in Europe. As part of the acquisition, Trek took over ownership of the Villiger-Diamant production facility in Hartmannsdorf, Germany. Trek’s global expansion continued in 2005, when Trek expanded into the Chinese market by opening two stores in Beijing and signing deals with 20 Chinese distributors.
For the third time in its history, in 2005 Trek again expanded its worldwide headquarters in Waterloo, adding another 43,000 sq ft (4,000 m²) to house its burgeoning engineering, R&D, and marketing departments. As part of the expansion, Trek included an atrium exhibit to display a number of historically significant bikes from Trek’s family of brands, including one of the first mountain bikes ever built by Gary Fisher, and seven bikes used by Lance during his historic Tour de France run (one from each year, 1999–2005).

[edit] 2006-Present

Former U.S. President George W. Bush and 2005 Tour de France winner Lance Armstrong take a ride together on the President's ranch in Crawford, Texas on August 20, 2005 on Trek mountain bikes.

Lance Armstrong on November 11, 2008 at an informal time trial near New Braunfels, Texas

After years of behind-the-scenes support for the League of American Bicyclists and the Bikes Belong Coalition, Trek announced its 1 World 2 Wheels bicycle advocacy campaign at its annual Trek World dealer convention in Madison, Wisconsin. Central to 1 World 2 Wheels is its “Go By Bike” initiative, which urges Americans to ride their bikes instead of drive their cars for trips of two miles (3 km) or less. Through 1 World 2 Wheels Trek also pledged $1,000,000 to help fund the League of American Bicyclists’ “Bicycle Friendly Community” program and committed $600,000 to the International Mountain Bicycling Association’s (IMBA) Trail Solutions Services.
In March 2008, after years of tensions between Greg LeMond and Trek, LeMond presented a draft of a summons against Trek, alleging breach of contract. In May 2008, Trek filed a motion in federal court to sever ties with LeMond, citing multiple contract breaches. The suit was settled out of court in 2010.

[edit] Products

[edit] 2008 Bike Models

A Trek 7200 Hybrid bicycle

Road bikes: 1.2, 1.2 WSD, 1.5, 2.1, 2.1 WSD, 2.3, 2.3 WSD, 520, Equinox 5, Equinox 7, Equinox 7 WSD, Equinox TTX 9.0, Equinox TTX 9.5, Equinox TTX 9.9, Equinox TTX 9.9 SSL, Madone 4.5, Madone 4.5 WSD, Madone 4.7, Madone 4.7 WSD, Madone 5.1, Madone 5.1 WSD, Madone 5.2, Madone 5.2 Pro, Madone 5.5, Madone 5.5 Pro, Madone 6.5, Madone 6.5 Pro, Madone 6.5 WSD, Madone 6.9, Madone 6.9 Pro, Pilot 2.1, Pilot 2.1 WSD, Pilot 5.0, Portland, T1, XO 1, XO 2 Trek is currently making designs for their newest line of full carbon time trial bikes called the Hayden Series.
Mountain bikes: 3700, 3700 WSD, 3900, 3900 WSD, 4300, 4300 Disc, 4300 WSD, 4500, 4500 WSD, 6000, 6500, 6500 WSD, 6700, 6700 WSD, 69er 3x9, 69er Single Speed, 8000, 820, 820 WSD, 8500, Elite 9.7, Elite 9.8, Elite 9.9 SSL, Fuel EX 5.5, Fuel EX 5.5 WSD, Fuel EX 6.5, Fuel EX 7, Fuel EX 8, Fuel EX 8 WSD, Fuel EX 9.0, Fuel EX 9.5, Jack 1, Jack 2, Remedy 7, Remedy 8, Remedy 9, Session 10, Session 88 DH, Session 88 FR, Top Fuel 69er, Top Fuel 7, Top Fuel 8, Top Fuel 9.8, Top Fuel 9.8 WSD, Top Fuel 9.9 SSL
Hybrid bikes

                                               Article By:www.wikipedia.org

Nickelodeon Games and Sports for Kids (commonly referred to as Nickelodeon GAS, Nick GAS, or GAS) was an American cable television network that was part of MTV Networks's suite of digital cable channels. The channel was available to all Digital cable providers and satellite provider Dish Network. However the channel was not available to satellite provider Directv because the channel was not offered at the time of launch and even with viewer demand to add the channel to the line-up in later years, Directv still could not add the channel due to the announcing of Nick GAS chaging to The N in 2007. The VP/General Manager of GAS was Nickelodeon executive Mark Offitzer, producer of numerous Nick specials including the Kids Choice Awards.
Summer Sanders was named on-air Commissioner of the network; Dave Aizer (1999-2003) and Vivianne Collins (1999-2003) were the network's original on-air hosts, with Mati Moralejo (2001-2005) joining soon after and later on Nadine (2004).
With its focus on classic Nickelodeon game shows (all of which had been removed from the parent network by 2000), Nick GAS was essentially a children's version of (and Viacom's answer to) Game Show Network, which launched on December 1, 1994
History and programming
Nick GAS launched on March 1, 1999 and its programming primarily consisted of children's game shows and sports-related programs from Nickelodeon, its parent network. This included shows such as GUTS, all versions of Double Dare from 1986 onward, and Figure It Out (which ended its run on the parent network nine months after GAS's launch).

In lieu of commercials, Nick GAS aired interstitial segments, some of which were produced at Nickelodeon On Sunset and the defunct Nickelodeon Studios at Universal Studios Florida. However, in-show advertising (like consolation and grand prizes of the network's shows) were left intact, as it was part of the show itself.
The studio segments often included competitions between families, or interviews with athletes and other celebrities. Other interstitials included "Heroes of the Game", "GAS Grill", "Trade Tricks", "Time Out", "Skill Drill", "MLS Play of the Week", and in the early years of the network "This Day in History".
By 2005, Nick GAS's programming was fully automated, putting shows on a permanent time slot and regular segments.

Switch to The N At 6:00 AM Eastern (5:00 Central) on December 31, 2007, Nick GAS left digital cable and satellite after an episode of Figure It Out It then aired a bumper, but it was cut off halfway through and was replaced by The N, which became a 24-hour channel after splitting from sister station Noggin (now Nick Jr.). The N would eventually see a further rebranding to TeenNick on September 28, 2009

Early life

Covais started singing at the age of 10 and has taken voice lessons for four years. Covais has stated that Brian McKnight and American Idol Season 1 winner Kelly Clarkson are favorite singers of his. In the future, he plans to pursue a career in singing, acting, or journalism.^[5]
Covais was a junior at Island Trees High School during his Idol run;^[6] he graduated at the end of the 2006-07 school year. He is a former student of Island Trees Middle School. He is a member of the Drama Club and has played the lead in several school plays including Brighton Beach Memoirs, Godspell, and Guys and Dolls;^[2] he is also a member and the National Honor Society.^[6] In the 2005-06 school year, he won the lead in the school's musical, Anything Goes but had to leave for American Idol.^[2] He also won some competitions outside of school, such as Eisenhower Park's Reach for the Stars in 2003.^[2] He is also a fan of the New York Yankees, the New York Knicks, the New York Jets, and has followed many other team American Idol
Kevin Patrick Covais (pronounced /kɵˈveɪz/;^[1] born May 30, 1989) is a fifth-season American Idol finalist from Levittown, New York. He was the second finalist eliminated from the competition on March 22, 2006, making him the eleventh-place finalist. He is also an actor in the movie College.
American Idol performances

Semifinals

• February 22, 2006 - "One Last Cry" by Brian McKnight
• March 1, 2006 - "I Heard It Through the Grapevine" by Marvin Gaye (Bottom 3)
• March 8, 2006 - "Vincent (Starry, Starry Night)" by Don McLean
  • Jackson and Abdul were complimentary. Cowell was not, saying only 90-year-olds would enjoy it.

Finals

• March 14, 2006 - "Part Time Lover" by Stevie Wonder
  • Jackson and Abdul liked that Covais had fun. Cowell thought it was "appalling."
• March 21, 2006 - "When I Fall in Love" by Doris Day (Eliminated)
  • The judges were complimentary. Cowell said Covais's fanbase would eat it up.

Season finale

• May 24, 2006 - "What's New Pussycat?" by Tom Jones
  • This was performed during the Burt Bacharach medley performed by the top 12 finalists at the finale.

After Idol Covais continued to pursue his singing career after his stint on Idol. He made a number of media appearances soon after he left the show, including Jimmy Kimmel Live on March 24, 2006, Live with Regis and Kelly on March 29 and July 4, The Today Show on March 30, and The Ellen DeGeneres Show on April 4.

Covais also intends to return to television, telling TV Guide's Shawna Malcolm, "You'll see me on TV again. If Disney comes calling...."^[7] In December 2006, he performed at a Disney World holiday concert.

In the meantime, Covais raps on one track of good friend and fellow Idol finalist Paris Bennett's debut CD, Princess P.^[8] He also recorded "When I Fall in Love" for the compilation CD American Idol Season 5: Encores, which features a song from each of the 12 finalists.
Covais had a co-starring role—alongside Drake Bell—in the 2008 comedy film College as a character named Morris. Covais also landed a role in the romantic comedy Labor Pains starring Lindsay Lohan, Chris Parnell, Bonnie Somerville and Cheryl Hines.
After the Idol season, Covais made rounds on the talk-show circuit, appearing on Today, Ellen,^[9] and several other programs. He returned to New York on March 30. Nassau County Executive Thomas Suozzi presented him with a key to the city, and declared that day "Kevin Covais Day".^[10]
He has not been signed to a recording contract as of 2006.^[10]
Covais is a Youth Ambassador for the American Diabetes Association educating young people about diabetes.^[4]
A cartoon version of Covais has appeared in the manga webcomic Sorethumbs, due to his striking resemblance to one of the main characters (Fairbanks).^[11]
Covais made a guest appearance at Nassau County's Italian American Night at the Lakeside Theatre on June 26, 2006, in Eisenhower Park.^[12]
Also, he returned to Island Trees High School on April 3, 2009, to sing at the annual Island Trees Music Department Concert to raise money for the music department.^{[citation needed]}
Covais appeared on an episode of The Real World aftershow along with Ace Young and Lisa Tucker on February 18, 2010.^{[citation needed]
Article By:} en.wikipedia.org

The voices of the group were all performed by Bagdasarian, who sped up the playback to create higher pitched voices. This oft-used process was also not entirely new to Bagdasarian, who had also used it for two previous novelty song projects, including "The Witch Doctor", but it was so unusual and well executed it earned the trio two Grammy Awards for engineering. Although the characters were fictional, they did release a long line of actual albums and singles, with "The Chipmunk Song" becoming a number-one hit single in the United States. After Ross Bagdasarian, Sr.'s death in 1972, their voices were performed by Ross Bagdasarian, Jr. and Janice Karman in the subsequent incarnations of the 1980s and 1990s.
In the 2007 CGI/live-action movie adaptation and its 2009 sequel, they were voiced in dialogue by Justin Long, Matthew Gray Gubler and Jesse McCartney, respectively. Bagdasarian, Jr. and Karman continue to perform the singing voices for Alvin, Theodore and the Chipettes, but Steve Vining now does Simon's singing voice. They are one of the most successful music groups of all time, earning five Grammy awards, an American Music Award, a Golden Reel Award, two Kids' Choice Awards, and have been nominated for three Emmy awards.

The Chipmunk Song

The Chipmunks first officially appeared on the scene in a novelty record released in late fall 1958 by Bagdasarian. The song, originally listed on the record label (Liberty F-55168) as "The Chipmunk Song (Christmas Don't Be Late)", featured the singing skills of the chipmunk trio. One phrase in the chorus has Alvin wishing for a hula hoop, which was that year's hot new toy. The novelty record was highly successful, selling more than 4 million copies in seven weeks, and it launched the careers of its chipmunk stars. It spent four weeks at Number 1 on the Billboard Hot 100 chart from December 22, 1958 to January 12, 1959. It also earned three Grammy Awards and a nomination for Record of the Year. At the height of its popularity, Bagdasarian and 3 chipmunk hand-puppets appeared on The Ed Sullivan Show, lip-synching the song. "The Chipmunk Song" appeared on the Chipmunks' debut album, Let's All Sing with the Chipmunks, in 1959, and was repeated on Christmas with the Chipmunks, released in 1962. The song also has been included on several compilation albums.

The Three Chipmunks (December 1959)

The Chipmunks first appeared in comic book form on Dell's Four Color Comics series, issue #1042, published in December 1959. Alvin, Theodore and Simon were depicted as somewhat realistic, nearly-identical anthropomorphic rodents with almond-shaped eyes. When Herb Klynn’s Format Films made a deal to develop the Three Chipmunks for animation, the old designs were rejected and new versions of the characters were created. Liberty Records eventually re-issued the early albums with the “new” Chipmunks and it was this new version of the Chipmunks that was used when Alvin's own title was released by Dell in 1962.

The Alvin Show (1961–1962)

The first television series to feature the characters was The Alvin Show. The cartoon gave more distinctive looks and personalities to the three chipmunks than just their voices, and an animated portrayal of Seville was a reasonable caricature of Bagdasarian himself. The series ran from 1961 to 1962, and was one of a small number of animated series to be shown in prime time on CBS. Unfortunately, it was never an immediate success in prime time and was canceled after one season, only to find new life in syndication.
In addition to Alvin cartoons, the series also featured the scientist Clyde Crashcup and his assistant Leonardo. Those characters did not feature prominently on any of the later series. Crashcup made a single cameo appearance in A Chipmunk Christmas, and in an episode of Alvin and the Chipmunks. The television series was produced by Format Films for Bagdasarian Film Corporation. Although the series was broadcast in black and white, it was produced and later re-run in color. 26 episodes each were produced for the Alvin and the Chipmunks and Clyde Crashcup segments, along with 52 musical segments.

Alvin and the Chipmunks (1983–1990)

Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.

The company filed for Chapter 11 Bankruptcy in 1996, closed stores in several locations across the US, and sold the department stores in Japan and Singapore^{[citation needed]}. On December 20, 2004, the Pressman family sold its less than 2% remaining ownership to the Jones Apparel Group, which in turn sold the company in September 2007 to Dubai-based private equity firm Istithmar PJSC for $937.4 million^[1]. Included in this purchase is an estimated $500 million in debt. "The luxury market took a sharp turn for the worse after Istithmar's acquisition of Barneys. U.S. sales of high end clothing, fragrances and accessories slipped 14% in 2009, according to Bain & Co. Although luxury was a star performer over the 2010 holiday season, spending trends have yet to recover to pre-recessionary levels. The privately held company doesn't reveal financial results but said that EBITDA rose by $30 million in 2010."^[2] Howard Socol, Barney’s former CEO, resigned shortly after the change in ownership. The company failed to fill the position for over two years until Mark Lee was appointed in September 2010. Lee is the former chief executive of Gucci Group and has consulted and sat on the board of many other fashion companies^[3]. Since Lee’s appointment, Barney’s has experienced changes in its staff, advertising, and website. Amanda Brooks, former creative director of Hogan, replaced long time fashion director, Julie Gilhart^[4]. Lee’s former Gucci colleague, Daniella Vitale, replaced Judy Collinson as head merchant^[5]. Former creative director Simon Doonan, now creative ambassador-at-large, was replaced by Dennis Freedman ^[6]. Barney’s advertisements and catalogs are usually shot in-house, but for Spring 2011 candid shots by art photographers such as William Klein, Nan Goldin and Juergen Teller were taken behind-the-scenes during Fashion Week. Some existing stores will face new renovations such as the in Madison Avenue location’s main floor and Co-Op levels. The traditional red awnings have been changed to black. Barney’s website has been revamped and has launched a new site called “The Window” with daily updates concerning the history and inspiration of the window displays^{[7] [8]}.
The company began in 1923, when Barney Pressman opened his first store in Manhattan with $500 raised by pawning his wife's engagement ring in order to lease a 500-square-foot (46 m²) space at Seventh Avenue and West 17th Street in Manhattan with 20 ft (6 m) of frontage. Barney's Clothes was stocked with 40 brand name suits and a big sign with a slogan, "No Bunk, No Junk, No Imitations." Barney's sold clothing at discounted prices by purchasing showroom samples, retail overstocks, and manufacturers' closeouts at auctions and bankruptcy sales. It also offered free alterations and free parking to attract customers.
Barney Pressman claimed to be the first Manhattan retailer to use radio and television, beginning with "Calling All Men to Barney's" radio spots in the 1930s that parodied the introduction of the Dick Tracy show. He sponsored radio programs featuring Irish tenors and bands playing jigs to advertise Irish woolens. Women encased in barrels gave away matchbooks with the store name and address. He also chartered a boat to take 2,000 of his customers from Manattan to Coney Island.
In a 1973 interview to Business Week, Fred Pressman became :"convinced that the discount route definitely was not for us. My father and I have always hated cheap goods.... I didn't want to sell low-end merchandise. Now, many of those who chose to are verging on bankruptcy." Fred Pressman's New York Times obituary stated, "With his father's blessing, Fred Pressman slowly transformed the store from a salty discount house that sold roast beef sandwiches in its pub to a purveyor of Italian designers with a cafe serving Perrier and light salads. He began to discard the types of suits that his father was prone to unearthing at auctions and bankruptcy sales, peppering the racks instead with then-obscure and top-name designers both, but continued to offer touches like free alterations that gave Barneys its reputation." Pressman is quoted saying, “The best value you can offer a customer is personal attention to every detail, and they will return again and again. Ultimately, the customer cares the most about how he or she is treated." Pressman passed away in July 1996.^[9].
In 1970, Barney's built a fifth story onto their original building and a five-story addition. The original store was renamed America House and the addition was named International House. The expanded store occupied the entire Seventh Avenue block (between 16th and 17th streets), with 100,000 square feet (9,300 m²) of selling space and 20 individual shops.
International House, Fred Pressman promised, would feature complete collections of European designers, "from denim pants to $250 suits," not just a watered-down "potpourri of fabrics and models." The renovated America House, he said, would hold merchandise from "manufacturers who are in effect designers."
By 1973, the store was stocking 60,000 suits. It carried the full lines of designers such as Bill Blass, Pierre Cardin, Christian Dior, and Hubert de Givenchy. It became the first clothing store in the U.S. to stock the full line of Giorgio Armani, after signing an agreement in 1976. Barneys is widely credited to have introduced Giorgio Armani to the American Public^[10].
The apostrophe in Barney's was dropped in 1981. (The removal of the apostrophe would be short lived; it was reinserted around the end of the decade.) In 1981 the women's penthouse became a duplex. Barney's imported 80% of the women's and 40% of the men's merchandise. The $25 million, 70,000-square-foot (6,500 m²) women's store finally opened in 1986 in a row of six townhouses and two larger adjacent buildings across the store along 17th Street. The addition included a unisex beauty salon and restaurant, antiques, and accessories, gifts, and housewares departments. It accounted for about one-third of Barneys' sales of some $90 million the following year.
In 1988, Barneys opened a 10,000-square-foot (930 m²) men's store in the World Financial Center. In 1993, the store moved to the current 230,000-square-foot (21,000 m²), 9-story Manhattan store on Madison Avenue between East 60th and 61st streets. It was the largest new store in New York City since the Great Depression. The store is a 22-story building with 14 floors of offices above the store. The wood floors, a marble mosaic on the lobby floor, gold-leaf ceilings, and lacquered walls of the new Barney's store cost $267 million, according to one source.
Barney’s opened its first store outside of Manhattan in Beverly Hills, California in 1993. During this time, they also announced a national expansion of 30 smaller stores that range around 6,500 square feet